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Business and cultural promotion for Monaco in Bavaria

On Friday 10 May, Monaco led a successful promotional operation to Bavaria with concrete results for business expected.

After a remarkable performance by diva Cecilia Bartoli accompanied by the Prince’s musicians, who brought the audience to their feet at Munich’s Prinzregententheater, a Monaco Economic Board delegation led by its new Executive Director General Guillaume Rose met its counterparts from the Bavarian Chamber of Commerce and Industry. The purpose was to determine potential avenues for collaboration between one of the wealthiest regions in Europe and the Principality of Monaco.

Thanks to joint collaboration between the Destination Monaco office in Germany, Monaco’s Honorary Consul in Munich lawyer Alexander Liegl, and Monaco’s Ambassador in Germany H.E. Mrs Isabelle Berro-Amadeï, a top level meeting took place with the Association of Bavarian Chambers of Commerce President, Dr Eberhard Sasse, and Deputy Director General of Foreign Affairs, Alexander Lau.

In what proved to be a very constructive meeting, Monaco Invest Director Justin Highman presented the many, sometimes unexpected, advantages of doing business in the Principality, including its hi-tech and innovation capabilities.

The result is that a visit by leading figures from the Bavarian business authorities is planned before the end of 2019, and an MEB Trade Mission to Bavaria for spring 2020.


Photo caption (credit DR) l-r: Justin Highman Director Monaco Invest, Dr Alexander Liegl Monaco’s Honorary Consul in Munich, Dr Eberhard Sasse President of the Association of Bavarian Chambers of Commerce, Guillaume Rose MEB Executive Director General, Sarah Zerlaut Manager of the Destination Monaco office in Germany, and Dr Alexander Lau Deputy General Director of Foreign Affairs.