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26/10/22

MEB on the front line at French Foreign Trade Advisors Mondial in Monaco

Nearly a thousand decision-makers from 75 countries attended the French Foreign Trade Advisors (CCEs*) Mondial held 19-20 October 2022 in Monaco. Fifty companies from the Principality participated in a partnership between Monaco Economic Board (MEB) and the Monaco Committee of CCEs.

It was an opportunity not to be missed by MEB, with nearly a thousand business leaders, public authorities, institutional partners, sponsors and journalists gathered in Monaco for the 7th ‘Mondial des Conseillers du Commerce extérieur de la France’, a network of 4,500 business leaders and international experts from 140 countries. It was down to the hard work put in by the Monaco Committee of CCEs that this meeting, organised under the high patronage of French President Emmanuel Macron, was held in Monaco.

Mobilised by its President and Vice-President, Michel Prost Dumont and Sophie Arnaud Deromedi, respectively, both MEB members, the committee pulled out all the stops to give 50 Monaco companies access to the gathering.

It all kicked-off with a prestigious cocktail for participants by the pool at the Méridien Beach Plaza, giving business leaders from five continents a chance to network ahead of the main event. During two days at the Grimaldi Forum, and then in Nice where the Mondial ended, MEB members were able to attend any of the talks and round tables with high-level speakers who presented their enlightening points of view on the theme Global upheaval: new keys for our companies.

MEB Deputy Director General, Justin Highman, took to the stage to present MEB’s missions and encourage participants to find out more about Monaco’s unique ecosystem by visiting its stand. 

Two other talks on the Monaco side were much appreciated, namely that by Frédéric Genta, Country Chief Officer of Attractiveness and Energy Transition who spoke at a round table on the topic “How do I innovate more towards greener globalisation?”; and another by Olivier Wenden, Vice-President and CEO of the Prince Albert II of Monaco Foundation speaking at a round table focused on The responsibilities of businesses and entrepreneurs”.

Meanwhile, MEB Executive Director General Guillaume Rose responded to questions from Talk, the event’s WebTV site, which conducted interviews throughout the two days.

Finally, to make the most of this unique gathering, a session of one to one meetings was arranged between Monaco companies and CCEs from all over the world; a great opportunity to build new bridges internationally.

 

*About CCEs (Conseillers du Commerce extérieur de la France)
Appointed by the Prime Minister, Foreign Trade Advisors from France (CCEs) comprise a network of 4,500 business leaders and international experts chosen for their skills. They work with public and private entities which have a role in promoting and supporting the internationalization strategies of French companies. Present in France and over 140 countries, CCEs are entrusted by the government with four missions: advising authorities, supporting businesses, training young people abroad and promoting France as a place to do business.

Alain Bentéjac, President of Conseillers du Commerce extérieur de la France being welcomed on the MEB stand.

BtoB meetings between MEB members and CCEs present.