Monaco Economic Board Unveils Visual Identity and Organisation
Almost 300 guests attended a Members Rendezvous held on Monday 14 September at the Monte-Carlo Beach to officially launch the CDE’s change of name to MONACO ECONOMIC BOARD with two distinct agencies: Monaco Chamber of Commerce and Monaco Invest.
First announced by HSH Prince Albert II in a speech delivered on the 10th anniversary of his accession to the throne in July this year, the new name and visual identity were presented to economic stakeholders at the Rendezvous. Among them were business leaders, presidents of professional organisations and key public figures who were there in force with the Minister of State, HE Mr Michel Roger, for the launch.
After a short speech in which he wished Monaco Economic Board every success, HE Mr Michel Roger unveiled the new image. The main logo and those of the two agencies reflect the organisation’s dynamic forward-thinking ethos. The stylised circular forms give a sense of constant evolution and symbolise MEB’s influence on all the different sectors. The Principality’s signature red and white colours feature strongly, and to emphasise Monaco Chamber of Commerce and Monaco Invest’s affiliation to Monaco Economic Board, the main entity is always present.
In his speech, MEB Chairman Michel Dotta explained the objectives and ambitions behind the change: “Inspired by city-states like Singapore or Dubai, Monaco could become an economic hub for Europe and the Mediterranean Basin”.
In redefining its structure and name, the former CDE is clarifying its missions on the international stage and modernising its image at the same time. “On a local level, as was the case with the CDE, MEB as an acronym will naturally start being used rather than Monaco Economic Board,” added its Chairman.
With the reorganisation taking place around two clearly defined entities, Monaco Chamber of Commerce and Monaco Invest, Monaco Economic Board will have the resources to be more efficient. Monaco Chamber of Commerce will be able to accompany Monegasque companies more effectively in their expansion, while Monaco Invest can develop an even more targeted approach to investors.
The teams are to be reinforced and become more specialised, services will be optimised and there are numerous projects in the pipeline. At the 25th Members Rendezvous scheduled for January 2016, the new organisation with the completed teams and more promotional tools will be presented.
Media Contact – Dany Rubrecht – +377 97 98 68 68– drubrecht@meb.mc